PrepInsta App Monetization Flow
PrepInsta App Monetization Flow
Role
Role
UI/UX
Duration
Duration
~1 Month
~1 Month
Platform
Platform
Mobile App
Mobile App
Industry
Ed Tech
Ed Tech
RESULT : 1,500+ subscriptions generated within the first quarter
RESULT : 1,500+ subscriptions generated within the first quarter
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Disclaimer
Delivering Business Value Through Design
Delivering Business Value Through Design
Around March 2025, PrepInsta expanded its ecosystem by launching an app. While my colleague Akshit Manik already designed the experience for the paid users, a similar kind of experience was needed for the free users of the platform to gradually encourage them to upgrade. PrepInsta already had a strong user base, with over 1 million monthly users visiting the platform. However, the conversion rate from free users to Prime subscribers remained relatively low (~2%). The business objective behind the app was clear:
Around March 2025, PrepInsta expanded its ecosystem by launching an app. While my colleague Akshit Manik already designed the experience for the paid users, a similar kind of experience was needed for the free users of the platform to gradually encourage them to upgrade. PrepInsta already had a strong user base, with over 1 million monthly users visiting the platform. However, the conversion rate from free users to Prime subscribers remained relatively low (~2%). The business objective behind the app was clear:
Show the users what PrepinstaPrime has to offer
Show the users what PrepInstaPrime has to offer
Show the users what PrepInstaPrime has to offer
Encourage users to explore courses, view detailed syllabus and watch demo videos
Encourage users to explore courses, view detailed syllabus and watch demo videos
Convert free users into paid subscribers (act as an activation point for users)
Convert free users into paid subscribers (act as an activation point for users)
I was responsible for designing the payment and upgrade experience, ensuring that users could understand the value of Prime and upgrade without feeling overwhelmed by promotional messaging.
I was responsible for designing the payment and upgrade experience, ensuring that users could understand the value of Prime and upgrade without feeling overwhelmed by promotional messaging.
The Challenge was balancing the user experience, making sure that the upgrade felt valuable rather than forced
The Challenge was balancing the user experience, making sure that the upgrade felt valuable rather than forced
Rethinking How Users Discover Premium Upgrades
Rethinking How Users Discover Premium Upgrades
RESEARCH
RESEARCH
The PrepInsta app is often a first stop for students looking to understand what the platform has to offer. However, premium features were not being discovered effectively within this journey.
The PrepInsta app is often a first stop for students looking to understand what the platform has to offer. However, premium features were not being discovered effectively within this journey.
User Behaviour
User Behaviour
Most users visit the app to quickly explore the available content and evaluate its value.
Most users visit the app to quickly explore the available content and evaluate its value.
Market Pattern
Market Pattern
Premium offerings are rarely introduced through a single paywall. Instead, they are gradually revealed across the product experience.
Premium offerings are rarely introduced through a single paywall. Instead, they are gradually revealed across the product experience.
UX INSIGHT
UX INSIGHT
Contextual upgrade prompts embedded within the user journey perform better than isolated upgrade screens.
Contextual upgrade prompts embedded within the user journey perform better than isolated upgrade screens.
Strategic Decision
Strategic Decision
A distributed promotion strategy was adopted to surface premium value across multiple touchpoints.
A distributed promotion strategy was adopted to surface premium value across multiple touchpoints.
THE APPROACH
THE APPROACH
The goal was to create visually distinctive sections that attract attention without interrupting the learning experience
The goal was to create visually distinctive sections that attract attention without interrupting the learning experience
Instead of relying on a single payment page, upgrade messaging was distributed across the product. Feature highlights were introduced within key sections such as the Home page, Experience page, and Demo content page—allowing users to discover value organically while continuing their primary task.
Instead of relying on a single payment page, upgrade messaging was distributed across the product. Feature highlights were introduced within key sections such as the Home page, Experience page, and Demo content page—allowing users to discover value organically while continuing their primary task.
Animation showcasing tools
Animation showcasing tools
Animation showcasing companies
Animation showcasing companies
Subtle animations, premium visual styling, and concise messaging helped these sections function as soft conversion touchpoints, gradually building awareness of Prime’s value.
Subtle animations, premium visual styling, and concise messaging helped these sections function as soft conversion touchpoints, gradually building awareness of Prime’s value.
Designing the Conversion Experience
Designing the Conversion Experience
The payment page served as the primary conversion surface for upgrading users from free access to PrepInsta Prime. Unlike a typical checkout page, this screen needed to educate users, communicate value, and drive purchase decisions within a single flow.
To achieve this, I structured the page using a conversion-focused hierarchy inspired by subscription platforms and product landing pages.
The page guides users through a clear persuasion flow
Attention
Attention
Value
Value
Social Proof
Social Proof
Decision
Decision
Reassurance
Reassurance
Establishing Premium Value
Establishing Premium Value
Attention
Attention
The hero section was designed to immediately communicate the value of PrepInsta Prime.
A subtle animated PrepInsta logo was placed at the center, surrounded by student avatars representing the growing community of learners already using the platform.
The animation remained intentionally minimal to keep the experience engaging without becoming distracting.
The section also highlighted the primary value proposition:
“Unlock 200+ Courses”
This helped users immediately understand the scale of the offering.
The hero section was designed to immediately communicate the value of PrepInsta Prime.
A subtle animated PrepInsta logo was placed at the center, surrounded by student avatars representing the growing community of learners already using the platform.
The animation remained intentionally minimal to keep the experience engaging without becoming distracting.
The section also highlighted the primary value proposition:
“Unlock 200+ Courses”
This helped users immediately understand the scale of the offering.
Pricing & Decision Stage
Pricing & Decision Stage
Value
Value
After capturing attention, the page introduces pricing options to help users make a quick decision.
A countdown timer was included above the pricing section to introduce a sense of urgency, encouraging users to evaluate the plans sooner.
To simplify comparisons between plans:
Pricing was shown in monthly equivalents
Discounts were clearly displayed
The recommended plan was visually highlighted
This allowed users to quickly identify the most suitable plan without complex comparisons.
After capturing attention, the page introduces pricing options to help users make a quick decision.
A countdown timer was included above the pricing section to introduce a sense of urgency, encouraging users to evaluate the plans sooner.
To simplify comparisons between plans:
Pricing was shown in monthly equivalents
Discounts were clearly displayed
The recommended plan was visually highlighted
This allowed users to quickly identify the most suitable plan without complex comparisons.
Social Proof & Trust
Social Proof & Trust
Social Proof
Social Proof
These testimonials act as peer validation, helping users feel confident that the platform has delivered results for other students preparing for placements.
These testimonials act as peer validation, helping users feel confident that the platform has delivered results for other students preparing for placements.
Social Proof & Trust
Social Proof
To further strengthen credibility, the next section introduces placement outcomes and hiring statistics, shifting the narrative from buying a course to investing in career outcomes.
Reducing Purchase Hesitation
Reducing Purchase Hesitation
Reassurance
Reassurance
Finally, the page concludes with FAQs addressing common concerns, such as:
Whether individual courses can be purchased?
What the subscription includes?
How platform access works?
Positioning FAQs near the end of the page helps users resolve doubts before completing their purchase.
Finally, the page concludes with FAQs addressing common concerns, such as:
Whether individual courses can be purchased?
What the subscription includes?
How platform access works?
Positioning FAQs near the end of the page helps users resolve doubts before completing their purchase.
Incentivizing Action with Coupons
Incentivizing Action with Coupons
Reassurance
Reassurance
Last but not the least, the coupon code integration helping the user to follow the happy path and clear indication of price on the bottom. (more below)
Last but not the least, the coupon code integration helping the user to follow the happy path and clear indication of price on the bottom. (more below)
Social Proof & Trust
Social Proof
To further strengthen credibility, the next section introduces placement outcomes and hiring statistics, shifting the narrative from buying a course to investing in career outcomes.
Business Impact
Business Impact
Following the launch of the unpaid PrepInsta app and the new payment experience, the platform saw a measurable increase in conversions.Within the first quarter of launch, the app generated:
Following the launch of the unpaid PrepInsta app and the new payment experience, the platform saw a measurable increase in conversions.Within the first quarter of launch, the app generated:
PURCHASE CONVERSION RATE
PURCHASE CONVERSION RATE
~12%
~12%
CTA CLICK THROUGH RATE
CTA CLICK THROUGH RATE
~24%
~24%
By combining gradual feature discovery with a structured upgrade page, the experience helped transform user engagement into measurable business outcomes.
By combining gradual feature discovery with a structured upgrade page, the experience helped transform user engagement into measurable business outcomes.
Key Takeaways from Designing a Conversion Experience
Key Takeaways from Designing a Conversion Experience
Conversion Requires Clear Value Communication
Conversion Requires Clear Value Communication
Users rarely upgrade simply because a payment option exists. They convert when the product clearly communicates why the upgrade matters.
Users rarely upgrade simply because a payment option exists. They convert when the product clearly communicates why the upgrade matters.
Trust Signals Reduce Purchase Anxiety
Trust Signals Reduce Purchase Anxiety
Testimonials, placement outcomes, and community indicators helped reduce hesitation by showing that the platform had delivered results for real students.
Testimonials, placement outcomes, and community indicators helped reduce hesitation by showing that the platform had delivered results for real students.
Structure Drives Decision Making
Structure Drives Decision Making
Organizing the page around a logical persuasion flow — value, pricing, proof, and reassurance helped users build confidence progressively before making a purchase.
Organizing the page around a logical persuasion flow — value, pricing, proof, and reassurance helped users build confidence progressively before making a purchase.
The END.
The END.
©2026 Designed by Siddharth Tewary
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Siddharth Tewary
Hi, This portfolio is supposed to be a newspaper so please view this on a big device for the experience.
Thank You.
©2026 Designed by Siddharth Tewary